Norco Bicycles has been a proud sponsor of The Enbridge Ride to Conquer Cancer for the past 3 years. It’s been quite the adventure and along the way we’ve observed and worked on thousands of bikes. Norco is honoured to be there for the Riders along the route at each and every ride. We’ve seen some pretty awesome, we’d dare to say even perfect bikes set up just right to fully enjoy The Enbridge Ride to Conquer Cancer experience. However, we’ve also sighed to ourselves as we’ve watched Riders take off on outdated, “out of shape” bikes that didn’t quite make the mark for an epic 2-day Ride.

Riders have fundraised and trained so hard all year, so it’s a shame to see them ride on bikes that take away from the RTCC experience and don’t allow the participant to ride to his/her potential. As you start thinking about 2012, Norco strongly suggests that when you register, consider one of the following two styles: try a modern road bike engineered specifically for endurance/fun rides or, if you are going to be more comfortable in a upright “heads up” position, a flat bar road bike would completely up your game.

Check out these two links. (Note: both of these bikes are estimated around $1000 retail, but there are several models at varying price points at Better yet, take a test ride at your closest Norco Authorized Bicycle dealer. Trust the folks supporting your event; we’ve got your back when it comes to the ride of your lifetime!

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